"Does It Matter What Motivates Business Philanthropy"

Article by Brian Jones from Entrepreneur - Jun 26,  2018


"When businesses give to nonprofits or volunteer their time, I often hear grumblings from other business leaders in that community. It usually comments like:

“X company is only supporting Y initiative because there’s something in it for them.” “Oh, they are just giving money to that nonprofit because it makes them look good.” “They’re just trying to hide the fact that the company has a bad reputation.”

Do businesses give back because they care, or because it helps their business grow? And if the answer is the latter, should it matter?.."      

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